By staff writer
Students of the Hermann Chapter of Missouri DECA, an association of marketing students, joined a record number of 1,850 high school marketing students at the annual state career development conference, held March 18-20, at The Lodge of Four Seasons in Lake Ozark.
Hermann students who received recognition of individual ability and achievement at the state level were Alicia Lensing, who placed third in professional sales event, and Jessica Hubbard, who placed in the top eight of hospitalit and tourism professional selling event.
DECA competitive events are designed to contribute to the development of competencies needed for careers in marketing, management and merchandising, to motivate students to assume responsibility for self-improvement and self-discipline, to assist students in acquiring a realistic self-concept through individual and group activities and to provide visibility for the educational goals and objectives of marketing education.
The individual, team, and chapter projects were judged by 120 professionals from the business community.
“Through classroom instruction and DECA activities, our members are learning to become savvier in today’s economy and acquiring knowledge to advance their studies in marketing, management and entrepreneurship,” said Gregory D. Black, Hermann High School DECA advisor.
“DECA provides an avenue for students to develop essential skills for a successful career and gives them an edge in a competitive job market. DECA’s goal is for students to use these skills as a catalyst for contributing to our economy,” he said.
DECA is an international association of high school students studying marketing, management and entrepreneurship in business, finance, hospitality, and marketing sales and service. More than 180,000 students from the United States, Canada, Guam, Puerto Rico and the Virgin Islands are involved in this organization.