Hermann Advertiser-Courier receives 2013 Navigator Media Award
By staff writer
The Hermann Advertiser-Courier was recognized at the 2013 Governor’s Conference on Tourism last week in Springfield, where the newspaper was the recipient of the Navigator Media Award.
The Navigator Media Award recognizes a broadcast, print or electronic media business or organization that supports and promotes tourism through the use of traditional media and/or emerging and escalating technology.
This award is vast in its scope because ever-changing technology comes into play. The Hermann Advertiser-Courier was the nominee that best met the requirements for this award. Getting the word out is one of the biggest challenges in the tourism industry.
The Advertiser-Courier actively supports Hermann tourism through its newspaper and an upgraded website. Additionally, for the past 20 years they have produced a quarterly magazine, the Hermann Area Visitor, designed to promote and advance tourism to the Hermann area.
The Missouri Department of Economic Development’s Division of Tourism recognized several other individuals, organizations, and businesses that work in the tourism industry for their achievements at the 2013 Governor’s Conference on Tourism.
Year-round, travel and tourism is a rapidly expanding segment of Missouri’s economy. Missouri’s tourism industry generates $11.2 billion in revenue each year and supports more than 280,000 jobs in the state. Tourism also provides $1.1 billion in state and local taxes that help our communities. In the last fiscal year, total tourism sales were up $3.8 million when compared to the previous fiscal year.
Each year at the conference awards banquet, service awards are presented for exceptional efforts aimed at moving tourism forward throughout the Show-Me State.
(Read the rest of the story in this week’s Advertiser-Courier)