A tourism program linked to enhancing Hermann's tourism industry amid the pandemic is set for a beginning.
The Hermann Board of Aldermen on Monday approved an ordinance to authorize and direct the start of a municipal services contract for covid tourism services. The board learned that the city has qualified for grants from the Missouri Division of Tourism that are funded by the CARES Act. The funding will allow the city to hire a contractor who will assist in the coordination of tourism promotions in light of the coronavirus outbreak.
Mayor Bruce Cox preceded the unanimous vote by explaining the contract calls for spending the grant funds by mid-November.
Economic Development and Tourism Director Tammy Bruckerhoff said the $92,860 in grant monies will be used for such projects as face masks imprinted with the VisitHermann.com logo and hand sanitizers.
Bruckerhoff also said the grants will provide her with office help in executing the various tourism endeavors.
"We're starting a new program: BikeKatyAmtrak.com," she told the board. That project will involve partnering with such communities as Sedalia, along the Katy Trail and Amtrak line. Social media and other digital resources will be utilized to promote the routes, she added.
"It's really going to help us," said Bruckerhoff, noting photo and video sessions will help spread the word about Hermann's attractions.
Ward Two Alderman David Faerber praised the effort of Hermann being able to secure the grant.
"She did an amazing job," he said of Bruckerhoff.
In a related matter, Bruckerhoff told the decision by Amtrak to continue splitting its run through Hermann by half will be in place for the near future.
"Unfortunately, (there's) not going to be a second round trip for a while," she said.